• Macy’s is opening a new concept store in Texas on Thursday. It was developed by Rachel Schectman, founder of the experiential retail boutique Story, which was acquired by Macy’s in 2018.
  • Market by Macy’s is located in Southlake, Texas, an affluent suburb of Dallas, and will be the first of its kind for the retailer.
  • The store is part of the revitalization and turnaround plan that Macy’s announced on Tuesday.
  • Visit Business Insider’s homepage for more stories.

Macy’s is opening an experimental concept store on Thursday, part of a larger three-year turnaround effort announced this week.

Titled Market by Macy’s, the new store is based in Southlake, Texas, an affluent suburb of Dallas, and will be the first of its kind for the retailer.

Market by Macy’s will feature a curated assortment of clothing and home decor, an apothecary for health and beauty needs, community events, and an in-store cafe. The store was developed in partnership with Rachel Shechtman, founder of the experiential retail boutique Story, which was acquired by Macy’s in 2018. According to Macy’s, the new shop is designed to be “smaller than an average Macy’s store and will be located off-mall in lifestyle centers.”

The store opening comes just two days after the retailer – which also owns Bloomingdale’s and Bluemercury – announced a turnaround plan that involves closing 125 stores and slashing corporate offices in an effort that will impact 2,000 employees.

"The changes we are making are deep and impact every area of the business, but they are necessary," Macy's CEO Jeff Gennette said in a statement on Tuesday. "I know we will come out of this transition stronger, more agile and better fit to compete in today's retail environment."

Here's a look inside:


Market by Macy's has a significantly more high-fashion vibe than its traditional department store counterpart.

Foto: sourceCourtesy of Macy's

It also has fun neon lighting, as seen here in the women's department.

Foto: sourceCourtesy of Macy's

Beyond apparel, Market by Macy's sells a wide assortment of lifestyle and home goods products.

Foto: sourceCourtesy of Macy's

These items are arranged in an Instagram-friendly, aesthetically pleasing way.

Foto: sourceCourtesy of Macy's

Shoppers will find similar styling in the men's department ...

Foto: sourceCourtesy of Macy's

... as well as a diverse assortment of brands and styles.

Foto: sourceCourtesy of Macy's

The men's department is just as visually striking as the women's.

Foto: sourceCourtesy of Macy's

Wall murals around the store were painted by Fort Worth-based artist Katie Murray.

Foto: sourceCourtesy of Macy's

One of Market's trendiest features is Getchells Apothecary, where shoppers can browse health and beauty products.

Foto: sourceCourtesy of Macy's

In Greendigs, shoppers can browse from an assortment of plants and decorative pots.

Foto: sourceCourtesy of Macy's

Then they can stop by this room of home goods for even more decor finds and inspiration.

Foto: sourceCourtesy of Macy's

Market by Macy's includes a trendy cafe called Herald, where shoppers can stop for a bite to eat ...

Foto: sourceCourtesy of Macy's

... or even to get some work done.

Foto: sourceCourtesy of Macy's

Herald includes a variety of tasty-looking eats, like this fun take on toast.

Foto: sourceCourtesy of Macy's

Here's another Herald specialty.

Foto: sourceCourtesy of Macy's